The Services Diagnostic and Needs Assessment Study conducted fieldwork in all ASEAN Member States. It noted that, to varying degrees, ASEAN Member State officials could improve their awareness on the importance of services in their economies and how liberalisation would lead to overall economic benefits. This increased awareness would bring about the development or enhancement of comprehensive, long-term strategies to raise awareness among other key actors and the general public in the services sector.
This project addresses the need to increase public awareness of the importance of liberalisation in the services sector. Appropriate models for increasing awareness-at the regional level and within individual ASEAN Member States will be developed and overall strategies for the application of the models, again at both the regional and national levels will be developed. These will form the basis for future awareness campaigns regarding the need for freer trade in services.