Status: Completed.
ASEAN recognizes the potential of e-commerce, as well as its importance in serving as a catalyst for economic recovery in light of the covid-19 pandemic. To reflect its importance, several initiatives in the area of e-commerce, including an ASEAN trust mark for e-commerce platforms, were included in the ASEAN Comprehensive Recovery Framework (ACRF), which was adopted by ASEAN Leaders during the 37th Summit in 12-15 November 2020.
The ASEAN Trust Mark Scheme for E-Commerce is essential to supporting the ASEAN governments to align their respective legislation on e-commerce with best practices to address the issues relating to legal compliance, data handling, consumer protection, and anti-counterfeiting.
The ultimate goal of the project is to promote a trusted e-commerce environment across ASEAN by eliminating bad or unfair trade practices while strengthening protection for online commerce consumers. The project is expected to enable ASEAN in advancing the establishment of regional trust mark scheme by providing tailored practical recommendations on a comprehensive trust mark mechanism.
The key objective of the Study is to assess the costs and benefits of implementing a potential ASEAN Trust Mark Scheme for E-Commerce (“Scheme”), provide an understanding of the existing national trust mark mechanisms within ASEAN, as well as provide policy options for the introduction of the Scheme for ASEAN Member States’ (AMS) consideration