ASEAN Connectivity (MPAC), which outlines plans of action for increasing physical, institutional and people-to-people connectivity in the region, was adopted by the ASEAN Leaders in 2010. To ensure synergistic implementation of the MPAC by various related ASEAN Sectoral Bodies and Working Groups, related divisions in the ASEAN Secretariat (ASEC) and relevant line ministries in the ASEAN Member States (AMS), it is important to foster a common understanding about ASEAN Connectivity. Unified, consistent messaging appropriate to a broad range of audiences, including the mass media, relevant representatives of the public and private sectors as well as national and local authorities, will need to be developed.
This project addressed the above issue by producing a communications strategy which describes ASEAN Connectivity communication goals and objectives, identifies appropriate dissemination channel, implementation options and Monitoring and Evaluation approach. The project supports further actions based on the developed strategy, including development of priority communications tools and products, and implementation of key awareness raising and communication activities to enhance communication efforts on ASEAN Connectivity.
This project was completed in the first quarter of 2016. Results of this project can be downloaded through this link.
- About ASEAN Connectivity, containing a series of infographics on ASEAN Connectivity and video link.
- ASEAN Infrastructure Intelligence Report 2013