AADCP II >> Tenders >



This project aims to provide consumer protection agencies, as well as other government institutions/ agencies with consumer protection responsibilities, with the knowledge and skills required for them to create and implement policies that enables effective consumer law enforcement.

It will prepare two training modules, comprising a set of instructional materials and tools, for use by consumer protection agencies and agencies with consumer protection responsibilities in training and/or enhancing the existing capacities of their staff. It is envisaged that the modules will be used by trainers with more than 5-year experience to train the intended learners, which are personnel with 2-5 years functional experience dealing with consumer protection issues with identified needs to improve their professional competence. These would include staff rendering front line services involving public relations, consumer assistance and complaints management.

These new modules, once completed, will be validated and tested through a workshop or Train the Trainers (ToT). The ToT will be attended by relevant government officials with sufficient knowledge and experience to help refine the modules prior to their finalization. For future replication of the training at the national level, there is an intention to tap some participants of the ToT as potential trainers in their respective agencies. Most of them may not have teaching/training experience, which should be taken into consideration in the development of the modules.


 The outputs of this project will comprise of two training modules, each includes the following:

i) Streamlined training manuals and PPT slides inclusive of study guides withquestions;
ii) Trainers guides/instructors manuals with suggested exercises and corresponding session plans;

Reference could be made to the teaching modules developed through the Strengthening Technical Competency on Consumer Protection in ASEAN” project implemented in 20142015 and the corresponding teaching manuals produced in 2018, which covered the following topics:

(i) consumer credit and banking modules and teaching manuals;
(ii) environment modules and teaching manuals;
(iii) professional services modules and teaching manuals;
(iv) healthcare services modules and teaching manuals;
(v) phones, internet services and e-commerce modules and teaching manuals; and
(vi) product safety and labelling modules and teaching manuals.

Details on the Roadmap 2025 and the training materials stated above can be found within the ASEAN Consumer website at https://aseanconsumer.org/publication. However, recommendations on the development of other more user friendly models is encouraged. The proposed teaching/ training models should be outlined in the applicant’s applications.

The Consultant(s) will be responsible for the:

  1. training needs assessment on two topics of the modules identified by the AMS;
  2. Preparation of a training structure and content of each module taking into account the goals and objectives identified from the assessment as well as the intended participants. The course content will be delivered through short lectures, group discussions, group presentations, case studies, role-play, simulation and skill practices during the training. It would be preferable to consider options for both delivering the training offline (face-to-face) and online (virtually).
  3. Review of the draft training manuals to ensure their consistency and smooth flow of the contents;
  4. Separation of the contents into logical components or training modules and design of a series of instructional materials in the form of presentation slides and training manual, including training session plans with indicative time that needs to be allocated for each concept/sections of the modules. It is important to ensure that the modules and instructional materials may be used by inexperience trainers; and
  5. Development of evaluation forms including questions regarding relevance and effectiveness of training materials, whether the material covered the professional needs of the participants.

The teaching/learning tools should be user-friendly and include coloured and graphical illustrations, illustrative examples, list of activities, exercises and guided questions that can be used by trainers.

The consultant must design and format the materials in a manner that is visually appealing, clear and consistent (e.g., with illustrations and graphical representations). These should be easy to read and understand as English is not the primary language of all AMS participants.

It is expected that AMS will subsequently translate these tools into local languages, where appropriate and use them for their national consumer protection advocacy and education programs.

In addition, these reports will be required :

(i) Project Inception Report
(ii) Consultation with AMS Report
(iii)Validation Workshop (ToT) Report
(iv)     Project Completion Report


 The consultancy will be undertaken over a continuous effective period of nine (9) calendar months with at least 89 person days of professional services. Work will commence immediately after contract signing.


 Bidders should submit a proposal in response to these Terms of Reference. The proposal should be submitted in two separate parts: (A) Technical and (B) Financial components.

(A) The Technical component should present the following information:

  1. A brief discussion indicating the bidder’s understanding of the needs of the project;
  2. A brief analysis of key issues;
  3. A methodological discussion of how the bidder proposes to address those needs including:
    (i) assessment of key issues
    (ii) analytical strategies that will underlie the project,
    (iii) specific techniques to be utilised, and
    (iv) practical discussion of possible limitations in carrying out the project;
  4. A detailed work plan that specifies:
    (i) activities to be undertaken,
    (ii) expected outputs and deliverables,
    (iii) resources to be utilised and timing;
  5. Staffing and management plan;
  6. A discussion on how measures to ensure the future sustainability of the outcomes of the project will be addressed;
  7. CVs of all proposed experts;
  8. Brief discussion of firm’s past experience in undertaking similar work and brief summaries of all projects undertaken; and
  9. Examples of relevant past work as hyperlinks or Annexes to the proposal.

(B) The Financial component should specify:

  1. Professional fees of expert(s);
  2. Management and/or operational fees (if any), which include all costs incurred by the person/entity/company for internal coordination, communication, travels and any other associated project management cost;
  3. Applicable taxes such as VAT, GST, PPN. See Section IX point 3 for an additional note on tax liability.

Activity costs for experts and participants such as reimbursable expenses for airfare, other travel costs and daily subsistence allowance for workshops, meetings, and all other agreed activities do not need to be included in the Financial Component. These items will be discussed with the preferred contractor during the finalisation of the scope of services.  Costs will be based on prevailing ASEC rates.


 Applicants should send their application with a cover letter, materials specified in Section IX above and other supporting documents with “Development of Two Training Modules to Apply Good Consumer Protection Practices” as the subject via email to tender@aadcp2.org, no later than 2 December 2020 at 05:00pm Jakarta time (GMT +7).

For Frequently Asked Questions (FAQ), please visit http://aadcp2.org/aadcpiitenderfrequentlyaskedquestions/.

Any queries on the TOR should be sent to contact@aadcp2.org with the subject line:” Query  ‘Development of Two Training Modules to Apply Good Consumer Protection  Practices’.



Share This

Share this post!